As we celebrate our 20th birthday, RMS reflects on two decades of dedication, innovation and transformation in the retail industry. From our humble beginnings in 2005, when Peter O'Toole envisioned a company that could bridge the gap in merchandising support, to our evolution into a comprehensive retail transformation partner to some of the world’s biggest brands, our journey has been one of growth, resilience and unwavering commitment to our retail partners.
Two Generations, One Vision
This milestone marks an incredible chapter in our story - 20 years of family leadership.
For the first decade, Peter O'Toole set the foundation, championing a mission to deliver flexible and professional merchandising services tailored to retailers' unique needs. Over the last 10 years, his legacy has been carried forward by his sons, Daniel O’Toole and Connah O'Toole, who have led RMS into a new era of innovation and service excellence. Together, they’ve honored their father’s vision while steering the company toward a future of technological advancements and ambitious goals.
From Merchandising to Retail Transformation
What started as a company focused on stock replenishment and merchandising support has grown into a trusted partner for end-to-end retail transformation. Our offerings now include installation, construction, project management and much more, leading complex transformations as a main contractor. This evolution reflects our commitment to staying ahead of the ever-changing retail landscape and ensuring our partners have the tools and expertise to thrive.
Driving Innovation and Sustainability
Innovation has been a cornerstone of our success. From the introduction of our proprietary flex™ workforce management system in 2016, which revolutionised how we schedule and manage our people, to our ongoing investment in cutting-edge technologies, RMS is continually redefining the standards of retail support. Equally important is our commitment to sustainability, as we strive to be a Net Zero supplier by 2035.
A Workforce to Be Proud Of
None of this would be possible without the incredible people who make up the RMS team. Our resilient and skilled workforce has always been at the heart of what we do. We’re proud to foster a culture that values collaboration, adaptability and continuous improvement, ensuring our team is equipped to meet the challenges of the retail industry.
As RMS reaches the incredible milestone of 20 years in business, we want to take this opportunity to celebrate the dedicated individuals who have been with us for over 10 years and have been instrumental on our journey.
Celebrating 15+ Years of Service:
Gary Thomas - 18.7 years
Stephen Moore - 18.3 years
Celebrating 10+ Years of Service:
James Davies - 13.3 years
Eliot Morris - 13.1 years
Arthur Tanner - 12.6 years
Leslie Paul Roberts - 12.6 years
Sally Marie Packer - 11.4 years
Sheila Filson - 10.7 years
Jonathan Bridges - 10.6 years
Martin Bayliss - 10.6 years
Graham Dean - 10.6 years
David Lavin - 10.3 years
Matthew John Powers - 10.4 years
Leon Dolphin - 10.2 years
Mark McConkey - 10.2 years
We are also incredibly proud that we have over 80 team members who have been with us for more than 5 years.
To our long-serving team members, thank you for your unwavering commitment and dedication.
A Vision for the Future: The Road to 2030
Looking ahead, we remain committed to our mission: to become the most trusted partner in retail transformation. Our Road to 2030 strategy outlines an ambitious yet achievable vision focused on market expansion, service diversification, and setting new benchmarks for innovation, collaboration and sustainability. This shared vision is not just a corporate goal but a commitment to our employees and retail partners.
Celebrating the Journey and Honoring the Legacy
As we celebrate 20 years of RMS, we reflect on the milestones that have shaped us and the people who have been instrumental in our success. From our first projects back in 2005 to becoming one of the UK's leading retail transformation providers, every step has been an important part of our journey.
Quote from CEO, Daniel O’Toole
"It’s incredible to think that I’ve now been leading RMS for as long as my dad did. I can vividly remember the stories of the rollercoaster journey he took in building this company, and over the past decade, I’ve had my own share of challenges and triumphs.
Before he passed, my dad’s final words to me and my brother were to ensure the business continued to grow. I have no doubt he’d be proud of what we’ve accomplished in RMS’s second decade—expanding our capabilities, embracing innovation, and setting new industry benchmarks.
As we step into our third decade, the excitement only grows. With our Road to 2030 strategy, we’re approaching the future with more sophistication, structure, and ambition than ever before. The next chapter promises even greater transformation, and I can’t wait to see what we achieve together.”
As we celebrate this incredible milestone, we extend our thanks to our retail partners and team members who have been a key part of this journey.
Together, we’re not just shaping the future of RMS but leading the way in retail transformation.
Here’s to 20 years of excellence and innovation - and to the many milestones yet to come!
