February 8th, 2020 marks an important milestone in the history of Retail Merchandising Services. It is 15 years to the day since Peter O’Toole decided to set out on his own and deliver a quality service to the UK’s biggest retailers.
Peter was a retail expert and a visionary who saw a huge gap in the market for a partner who’d be able to support retail brands with flexible, professional merchandising services that enhanced the customer experience.
Within just a few years RMS had become a trusted partner to many of the UK’s well-loved retail brands. The company continued to grow and its service offering increased. In 2013 RMS was the quickest growing company of its kind, and one of the 50 fastest growing companies in Wales.
The O'Tooles. From L to R: Connah, Peter & Daniel.
Peter tragically passed away in 2015 from a rare form of lung cancer, and many of the company’s retail partners believed that would also be the end of RMS as well. This was because they saw Peter and RMS as one. Peter’s son Daniel was immediately thrust into the position of CEO. He demonstrated capability and leadership qualities, and he alleviated the partners’ fears by ensuring that the professional service they had become accustomed to would continue.
Building on Peter’s legacy, Daniel created a refreshing workplace culture that is defined by 4 core values; integrity, loyalty, teamwork and innovation. The company is constantly aiming to find new ways to do things better and be as efficient as possible. For example, 4 years ago RMS began developing a resource management system, flex, which has since completely changed the way we manage staff and deliver projects. This technology, alongside our nationwide workforce of skilled, flexible people, is what sets RMS apart from the competition.
This is a special day for our company as we reflect on the past and look forward to celebrating many more milestones.
“It’s amazing to reflect on what has been achieved since dad signed those papers 15 years ago. He has left an incredible, lasting legacy” – Connah O’Toole, Business Executive.
“With such a strong foundation and an amazing team using cutting-edge technology, RMS and flex are have set their sights on another successful 15 years” – Daniel O’Toole, CEO.
