Retail's New Normal: The COVID Effect

Throughout the pandemic retailers have had to adapt not only to restrictions on how they operate, but also to shifting consumer sentiment.

2020 has been a watershed moment for the entire industry.  COVID-19 has accelerated existing trends and retailers have had to transform their business models.  Online sales have surged, while Click & Collect has become more popular than ever as people put their safety first.  This is pushing retailers towards omnichannel retail.  Consumers want more choice and flexibility around how they shop.  Those retailers who meet customer requirements seamlessly across all their channels will future-proof their brands and prosper post-COVID-19.

We have put together the infographic below which explores not only how customer habits have changed in 2020, but also what retailers need to do to succeed: